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To which I reply, “It can keep your sales people honest!” Well what I mean is that a well thought out and designed management system can help your sales people substantiate your claims about your product in an elegant and easy to understand manner. To explain it in greater detail, let me share a recent customer experience.

We were approached by a network infrastructure provider who was focused on designing and building massively scalable Ethernet fabric switching solutions for Enterprise, and Internet data centers to help them with their management solution. Their system uses Dynamic Congestion Avoidance to automatically balance traffic for delivering the industry’s highest performance and lowest latency and is aimed at enabling server virtualization, data consolidation, and parallel and cloud computing.

One of the main advantages of their technology was that it was non-blocking, with no packet loss or drop and had ultra low latency and jitter. Before they had a management system, even though they could mathematically show the efficiency of their system, their sales people were unable to explain to their customers, in a convincing manner, the value proposition of their technology. With the help of DNMS (Dhyan Network Management System) advance performance monitoring function they were not only able to obtain real time statistics on latency, jitter, byte and packet loss on a per flow basis but were also able to present that information to their customers in a manner that was visually appealing and easy to understand thereby significantly improving the efficiency of their sales process. As they say in sales, most customers are from Missouri – the “Show-Me State”! Instead of hearing about the capabilities of your technology they would rather see it. Finally it is said that a picture is worth a thousand words and in this highly competitive world it may be the difference in making that positive first impression!

Dhyan Infotech Inc is a software and services company that helps Equipment Vendors differentiate their products in the market place. Dhyan's EMS technology, DNMS (Dhyan Network/Element Management System), is a component based Element Management System, which has been widely deployed by Dhyan's customers at many Service Providers both small and large

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